Commercial Plaza at New Stadium, Guadalajara, Mexico

Guadalajara commercial plaza

Robin Chiang & Company (RCCo) was commissioned by EDAW/AECOM to develop architectural concepts for various locations in Guadalajara, Mexico in 2009 as part of EDAW’s master plan for improving the city center and surrounding parcels owned by a large local company. The company had already commissioned the design of a new soccer stadium and EDAW was tasked with planning a new district of residential and commercial uses around it.


These illustrations show a commercial and retail concepts developed by RCCo for the entrance to the stadium and areas around the stadium. RCCo proposed mixing cars and buses with pedestrians flowing between a curvilinear retail strip and the new soccer stadium.


A covered arcade of food and beverage vendors in between would add to the festivities. There were 160,000 s.f. of commercial buildings and 50,000 s.f. of covered arcade. RCCo’s concepts facilitated dialogue between planners and architects.


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